How many of us are looking for new, original and of course a little bit WICKED…
Allow me to introduce to you a great friend and entrepreneur Liz Nonnemacher.
I’m Liz Nonnemacher from Wickedly Chic, a website dedicated to the promotion, marketing and support of independent businesses.
What is your business about? Wickedly Chic is about supporting the independent business owner and connecting them with readers/shoppers who are interested in their products or services.
How did you become an entrepreneur? I think it was in my blood. Almost everyone in my entire family through generations have been entrepreneurs. But I became one myself quite by accident and without a real intention that was set.
What is your favorite thing about being an entrepreneur? Making my own hours, designing my own business & being able to serve others to help their businesses grow.
What challenges did you face? Lack of experience or direction. When I started the Wickedly Chic website, the only thing that I really knew how to do online was to write email and place orders. For the most part, I had to teach myself and then was able to find amazingly talented & creative people along the way to help me.
Biggest mindset shift? At the beginning, I was really concentrating on the website and didn’t intend to start it as a business. It was more like a hobby. It took me some time to figure out that this could be a full-scale business that actually made money. Initially, I was continually contacted by businesses that were looking for free promotion but you cannot give away your services and sustain any kind of business or even WANT to do that for long. I had to look long-term and at serving on a larger scale.
I think one of the most important things is to think about making a living AND providing value. What can you provide that others cannot? Also keep in mind that we are all totally unique and have wonderful gifts to offer to the world.
Spending too much time working and not enough time having fun. I’m definitely working on that end & doing better with it.
How would you rate your success? After 6 years, I would say that on a scale of 1 to 10, I’m at about a 6. I’ve come a VERY long way and still have more to conquer. And that’s a great thing. Always be reaching for the next step. It makes the journey more fun and exciting.
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